What are the main drivers of media bias in today’s news?

“Number one is that negativity drives engagement. Number two, extremism drives engagement online. Number three, out-group animosity drives engagement online. And number four, moral, emotional language drives engagement online. And for listeners at home, if you didn’t understand what some of those terms meant, we will absolutely define them in just a few minutes. But what I want to do with you with our time together is to explain where these ideas come from—because they’re all derived from your work in the last few years—and what they mean.” (Source: The Ringer)

Let’s be more mindful about what we share and click—our choices shape the news we see. What do you think is the most important factor driving bias in your feed?